Community & Influence
Audience trust, social reach, authentic engagement and measurable campaign impact.
Audience-led creators
Creator Partnership Program
Create with purpose. Grow with us.
Partner with a design-led pet brand to create thoughtful content for modern homes and the pets who live in them.
What do you create best?
We work with different kinds of creators. Find the path that most closely reflects the value you bring.
Video & Storytelling
Hooks, demonstrations, POV reviews, voiceovers and polished short-form content.
UGC and video specialists
Photography & Visual Production
Refined product and lifestyle imagery designed for modern campaigns.
Visual-production specialists
Pet Expertise & Education
Credible reviews, practical guidance and informed pet-focused storytelling.
Experienced educators
How the partnership works
A defined creative exchange.
Every collaboration begins with the right fit, a focused application and written expectations before a product is arranged.
Find your fit
Understand the creator path that best reflects your strongest capability.
Submit your application
Share relevant work, your pet and setting, and the collaboration formats you are open to.
Confirm the collaboration
Selected creators receive the product, brief, deliverables, timeline and usage terms in writing.
Create and deliver
Produce the agreed content and complete one reasonable revision where required.
Frequently asked questions
Before you apply
Clear expectations make better partnerships. Here are the essentials.
Who can apply?
We welcome UGC creators, photographers, videographers, influencers, affiliates and experienced pet educators whose work aligns with modern pet-friendly living.
How are creators selected?
We review creative quality, product suitability, location, pet and setting, reliability, relevant experience and current campaign needs. Applying does not guarantee selection or a product.
Is the first collaboration paid?
Most new relationships begin with a Product-Exchange Pilot, where the approved product is the compensation for the agreed content. Paid projects may be offered separately when the scope or campaign requires them.
What does the standard pilot include?
The usual starting package is five edited high-resolution images, one edited video in one agreed format and one reasonable revision. Final requirements are confirmed in writing before shipping.
Do I need a large following or have to post publicly?
No. Audience reach matters for influence-led work, but UGC, photography and expert content can be assessed primarily on creative capability. Posting on your own channels is required only when it is included in the agreed brief.
What usage permissions are required?
The written agreement will explain how approved content may be used across brand-owned organic channels, website, email, retail, product listings and paid advertising. Whitelisting, exclusivity or creator-account advertising would be agreed separately.
How is the product selected for a collaboration?
In your application, you can indicate the product/category that best fits your content style, pet and setting. If shortlisted, we will match you with a suitable product based on campaign needs, market, inventory, shipping feasibility and overall creator fit. The final product, deliverables, timeline and usage terms are confirmed in writing before anything is shipped.
When will I hear back, and what happens if revisions are needed?
Only shortlisted or selected creators may receive a direct response. If selected, the agreed timeline and one reasonable revision are confirmed before the project begins. Applications may also be retained for suitable future opportunities.
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